BEDAT & CO was founded in 1997 behind the creative talents of Christian Bédat and is now part of the Gucci Group Watch Division. At the 1997 Basel Show, the global concept of the brand was launched with two collections, N°3 and N°7, which were immediate successes and remain the best-selling models to this day.

Each BEDAT & CO watch was the fruit of the founders’ personal reflection, his knowledge of watchmaking history, and his desires. The Numerals of Bedat are universal and timeless, immediately distinguishing the collections with a core brand identity, each imbued with its own distinctive harmony... No. 1, No. 3, No. 7 & No. 8....